Plantar fasciitis treatment for heel pain that bites on the first step.
Sharp under the heel when you get out of bed, or after you have been sitting? We find out why, then build your foot back up over eight to ten weeks.
Not plantar fasciitis? You leave with written findings and where to go next.
What our clients say.
Google reviews from our clinics in Kings Cross and Hampstead.
“After struggling with Achilles tendon pain that had prevented me from running properly for some time. The rehabilitation was structured around gradually increasing my capacity rather than rushing the process. I was given clear guidance on loading, recovery and exercise progression, which made the whole process much easier to understand. Excellent clinical approach and very professional throughout, single handedly by one practitioner only. Highly recommend this clinic for anyone in Hampstead”
Khánh Lê Duy
Google review, Hampstead, October 2026
“Absolutely excellent therapist. I arrived with horribly tight and tense shoulders and neck and after a thorough consultation I got a thoughtful and bespoke treatment addressing the issues I raised and more I didn’t know were there. Alexander was very professional and polite and clearly knows what he is doing. I will be back!”
Marie-Claire Strawbridge
Google review, Kings Cross, April 2026
“I injured my ankle playing sport a few months ago and was still having stability and flexibility issues. Alexander did a very thorough assessment, getting to the root of the problem and building plan for going forwards - highly recommend!”
Hector McDonald
Google review, Kings Cross, August 2026
Does this sound like your heel?
Sharp pain under the heel with your first steps in the morning
Pain again when you stand up after sitting
Sore on the inside edge of the heel, on the sole
Worse after a long day on your feet, or after a run rather than during it
Two or more? Book the assessment and we will confirm what it is. Book your assessment
Why insoles, rest and rolling a ball have not fixed it.
Plantar fasciitis is a load problem. The tissue under your foot is asked to carry more than it is ready for, often after more walking, standing or running than usual. Insoles and rolling ease it for a while. Rest calms it, then it flares when you are back on your feet. What changes it is building the foot and calf back up, with someone checking it is working. That is what the programme is for.
The Achilles Method: one practitioner, three phases.
1
Assessment
We confirm it is plantar fasciitis, and find what is overloading the foot.
2
Tension Release
Hands-on treatment to settle the calf, the sole of the foot and the tissue around the heel.
3
Strength Rebuild
A loading plan written for you, so your foot can take your day and your training again.
Your plan is explained in the room and given to you in writing.
Prices: two ways to start.
START WITH THE ASSESSMENT
£120
The Cornerstone · 60 minutes
- ✓Find out what is causing it
- ✓Written findings and a plan
- ✓Go ahead with the programme and the £120 comes off
The Plantar Fasciitis Programme
£1,080
10 sessions · 8 to 10 weeks · £108 a session
- ✓Starts with The Cornerstone assessment
- ✓Saves £120, the assessment fee exactly
- ✓The same practitioner at every session
If the assessment shows the programme is not right for you, everything except the assessment is refunded.
Changed your mind? Cancel within 14 days of booking and pay only for the sessions you have used.
Payment options, session validity and receipts+
- Book the full programme online and your first session is The Cornerstone.
- Already had The Cornerstone? Your nine remaining sessions are £960, in full or in two payments of £480.
- Started session by session? Switch to the programme within 14 days of The Cornerstone and every session you have paid for counts towards it.
- Sessions are valid for 4 months from your first session.
- Written notes and home exercises between visits.
- A full receipt and paid invoice for every session, so you can claim it back if your policy covers treatment.
Find us in London.
Both clinics sit a short walk from the station. Open the map to check your route, or tap through for directions.
The same person, every session.
From your assessment to your last session, you see the same practitioner: Alexander Khang, an ISRM Level 5 Soft Tissue Therapist, at Kings Cross or Hampstead. He is not a registered physiotherapist. If your case needs a doctor or a registered clinician, he will tell you and refer you.
935
appointments
729
clients
5.0
from 265+ reviews
Kings Cross 260 Pentonville Road, 3 minutes' walk from Kings Cross St Pancras
Hampstead 40 Rosslyn Hill, 6 minutes' walk from Hampstead station
Questions before you book.
About the programme
Can I book the whole programme now?+
Yes. Book it online and your first session is The Cornerstone. If the assessment shows the programme is not right for you, we refund everything except the assessment. You can also cancel within 14 days of booking and pay only for the sessions you have used. Prefer to meet first? Book The Cornerstone on its own, and if you go ahead the £120 comes off the programme.
Do I have to stop running?+
Usually not entirely. Stopping completely tends to lower what the foot can take, so it flares again when you go back. We agree what your foot can handle at your assessment and adjust your running and walking around it, so you keep moving while it settles.
How long does it take?+
The programme usually runs over eight to ten weeks. Heel pain can be slow to settle, and your assessment sets the length for your foot. You leave with the plan to carry on.
What if it is not working?+
If it is not moving, the plan changes, or we refer you on.
Is Alexander a physiotherapist?+
No. Alexander is an ISRM Level 5 Soft Tissue Therapist, not a registered physiotherapist. Physiotherapy on this site describes a type of service, not a registration. If your case needs a registered clinician or a doctor, we tell you and refer you.
Can I claim on health insurance?+
We do not work with private medical insurers. We provide a full receipt and a paid invoice for every session, so if your policy or health cash plan reimburses treatment, you can claim it back yourself.
About plantar fasciitis
What is plantar fasciitis?+
Plantar fasciitis is pain where the thick band of tissue under your foot, the plantar fascia, attaches to the heel bone. Many clinicians now call it plantar heel pain, because long-running cases are mostly about the tissue and how much load it can take, not inflammation. That is why building strength, not rest alone, is what changes it.
Why does it hurt most first thing in the morning?+
The tissue under your foot stiffens while you rest. Your first steps stretch it suddenly under your full weight, which is why the first few minutes out of bed, or after sitting, hurt most and then ease.
Is it a heel spur?+
Usually the spur is not the problem. Heel spurs show up on X-rays in many people with no heel pain at all. Your assessment looks at how the foot is being loaded, which is what we can change.
Do I need a scan first?+
Usually not. Plantar fasciitis is normally confirmed by assessment. Imaging helps when the diagnosis is unclear, progress stalls or symptoms get worse, and we will tell you if yours is one of those.
Do insoles, shoes or night splints help?+
They can make you more comfortable for now, and supportive shoes are worth wearing while it settles. They do not change what the foot can take. Building strength does, and that is what the programme is for.
What about shockwave or injections?+
They can have a place alongside loading, not instead of it. If your case would benefit from one, we will say so and refer you.
Who gets it?+
People who spend long days on their feet, runners who have stepped up their mileage, and anyone who has suddenly walked or stood far more than usual. It is most common between 40 and 60. We see it at both clinics, in Kings Cross and in Hampstead, and the assessment and the programme are the same at each.
When does heel pain need a doctor?+
Go to A&E or urgent care if you felt a pop or tearing in the sole of your foot, if there is heavy bruising, or if you cannot put weight on it.
See your GP first if you have numbness, tingling or burning in the foot, if the heel is hot, red and swollen, if pain wakes you at night and does not ease with rest, if you feel unwell or feverish, or if both heels hurt alongside pain in other joints. We screen for all of these at your assessment and refer you on if your case needs it.
Start with the assessment.
60 minutes. Written findings. £120, taken off the programme if you go ahead.